Fridays — April 10th & April 17th, 11:30 AM
Coachella Music + Arts Festival · Desert Sky Tent
What is Casual Fridays?
Coachella style is rooted in self-expression. This year we're spotlighting looks that are thrifted, remixed, or sustainably made. Choose a category, build your outfit, and show us how you made it. Selected participants will present their looks live for judges and a festival audience. Special guest judges to be announced.
Sign up to compete in one of four categories for a chance to win Artist Guest + VIP upgrades and early festival entry on Day One.
Sign up to compete
Categories
Pre-You Vintage
Style a thrifted look from a decade before you were born. This is a styling category. Share a story for each piece and its era.
Planet Friendly
Create an original outfit using sustainable or reclaimed materials. All pieces must be designed or assembled by you.
Saving Receipts
Your best head-to-toe thrifted fit sourced from Coachella Valley thrift stores. Support local stores and show us your best find.
Coachella 2026 Remix
Build a look using pre-loved Coachella or artist merch from the 2026 lineup.
How it works
Register
Register your outfit and tell your story by April 8th for Weekend 1 and April 15th for Weekend 2
Get Selected
Five finalists will be selected per category. All finalists must have a Coachella festival pass.
Hit the Stage
Finalists will meet us on Friday at 11:00 AM inside the Desert Sky Tent for the Casual Fridays finals. The competition is open to all Coachella 2026 pass holders.
Show + Tell
Share the story behind your look with the audience and judges.
The Big Announcement
Prizes include: Artist Guest Passes, VIP upgrades, Festival restaurant vouchers + more
Watch the show, learn simple ways to style sustainably, and join Short Talks on low-impact fashion.
Register
Register your outfit and tell your story by April 8th for Weekend 1 and April 15th for Weekend 2.